WHAT WE DO
1. Marketing research: target audience, product, competitors. Design research: visual code of
the market segment and stylistic preferences of the target audience, analytics of industry
trends to differentiate from competitors. Style references.
Positioning, brand identity (DNA): rational and emotional benefits, insight, character, values,
tonality and other key brand parameters.
3. Creative idea of visual brand identity and corporate identity system:
- logo, typefaces and color combinations, corporate elements
- photo style
- branding concept using 3-5 media as an example (website cover, pop-up, mailing list)