WHAT WE DO 1. Marketing research: target audience, product, competitors. Design research: visual code of
the market segment and stylistic preferences of the target audience, analytics of industry trends to differentiate from competitors. Style references. 2. Strategy: Positioning, brand identity (DNA): rational and emotional benefits, insight, character, values, tonality and other key brand parameters. 3. Creative idea of visual brand identity and corporate identity system: - logo, typefaces and color combinations, corporate elements - photo style - branding concept using 3-5 media as an example (website cover, pop-up, mailing list) |